Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965
Year of publication: |
1976
|
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Authors: | Turner, Ronald E. ; Wiginton, John C. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 7.1976, 3, p. 496-509
|
Subject: | Tabakindustrie | Werbungsbetrieb | Vereinigte Staaten |
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