Advertising for consideration
Carmen Astorne-Figari, José Joaquín López, Aleksandr Yankelevich
| Year of publication: |
2019
|
|---|---|
| Authors: | Astorne-Figari, Carmen ; López, José Joaquín ; Yankelevich, Aleksandr |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 157.2019, p. 653-669
|
| Subject: | Advertising | Bounded rationality | Consideration sets | Oligopoly | Price dispersion | Werbung | Oligopol | Begrenzte Rationalität | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jebo.2018.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012138533