Advertising image and impact
Year of publication: |
1978
|
---|---|
Authors: | Becker, Helmut |
Published in: |
Journal of contemporary business. - Seattle, Wash. : School, ISSN 0194-0430, ZDB-ID 184881-1. - Vol. 7.1978, 4, p. 77-93
|
Subject: | Werbung | Verbraucherschutz | Verbraucher | Vereinigte Staaten | Deutschland |
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