Advertising in a quantified world : a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies
Nancy H. Brinson, Matthew S. Eastin, and Laura F. Bright
| Year of publication: |
2019
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|---|---|
| Authors: | Brinson, Nancy H. ; Eastin, Matthew S. ; Bright, Laura F. |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 40.2019, 1, p. 54-72
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2018.1503108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243113