Advertising in Asia : theories and implications for practice
Year of publication: |
2019
|
---|---|
Authors: | Chang, Chingching ; Lee, Wei-Na ; Liu-Thompkins, Yuping |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 5, p. 417-436
|
Subject: | Werbung | Advertising | Asien | Asia |
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