Advertising in competitive markets
Year of publication: |
1991
|
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Authors: | Stegeman, Mark |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 81.1991, 1, p. 210-223
|
Subject: | Werbung | Advertising | Industrieökonomik | Industrial organization | Theorie | Theory |
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