Advertising in contemporary consumer culture
Hélène de Burgh-Woodman
| Year of publication: |
[2018]
|
|---|---|
| Authors: | De Burgh-Woodman, Helene |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Werbung | Advertising | Postindustrielle Gesellschaft | Post-industrial society | Interdisziplinäre Forschung | Interdisciplinary research | Kultursektor | Cultural sector | Filmwirtschaft | Film industry | Kulturwissenschaften | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Online Resource
| Extent: | ix, 273 Seiten 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-319-77943-0 ; 3-319-77943-5 ; 978-3-319-77944-7 |
| Other identifiers: | 10.1007/978-3-319-77944-7 [DOI] 10.1007/97-3-319-77944-7 [DOI] |
| Classification: | Marketing ; Film, Video |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011812942