Advertising in France : the advertiser-advertising agency relationship
Year of publication: |
1976
|
---|---|
Authors: | Chevalier, Michel ; Catry, Bernard |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 10.1976, 1, p. 49-59
|
Subject: | Werbungsunternehmung | Frankreich |
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