Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Anuradha Venkateswaran
| Year of publication: |
2011
|
|---|---|
| Authors: | Venkateswaran, Anuradha |
| Published in: |
Advertising in developing and emerging countries : the economic, political and social context. - Farnham : Gower, ISBN 978-0-566-09174-2. - 2011, p. 111-137
|
| Subject: | Werbung | Advertising | Nationalkultur | National culture | Werbewirtschaft | Advertising industry | Indonesien | Indonesia | 2000-2010 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261979