Advertising in Specialized Markets: Example from the US Pharmaceutical Industry
Year of publication: |
2005-02-28
|
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Authors: | Bhattacharyya, Amrita |
Institutions: | Department of Economics, Boston College |
Subject: | advertising | DTCA | prescription | expert | Nash equilibrium |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | previously circulated as "Advertising in Specialized Markets: Example from the US Pharmaceutical Industry" The text is part of a series Boston College Working Papers in Economics Number 610 26 pages |
Classification: | L0 - Industrial Organization. General ; M3 - Marketing and Advertising ; I0 - Health, Education, and Welfare. General |
Source: |
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