Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan

by Michael Prieler, Florian Kohlbacher

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan

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Year of publication:	2016
Authors:	Prieler, Michael
Other Persons:	Kohlbacher, Florian (contributor)
Publisher:	London : Palgrave Macmillan
Subject:	Werbung \| Advertising \| Kunden \| Customers \| Ältere Menschen \| Elderly people \| Konsumentenverhalten \| Consumer behaviour \| Japan \| Alter \| Werbesendung \| Fernsehsendung \| Werbewirkungsforschung
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXIII, 155 p, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-137-58660-5 ; 978-1-349-59291-3
Other identifiers:	10.1057/9781137586605 [DOI]
Classification:	Marketing ; Betriebssoziologie, Betriebspsychologie ; Öffentlichkeit
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012396674