Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter
Year of publication: |
2002
|
---|---|
Authors: | Taylor, Charles Raymond ; Bonner, P. Greg ; Dolezal, Michael |
Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 137-149
|
Subject: | Tschechien | Czech Republic | Werbung | Advertising | Privatisierung | Privatization |
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