Advertising in the Middle East and Western Asia : advertising culture and global influences
Reza Semnani Jazani
| Year of publication: |
2017
|
|---|---|
| Authors: | Jazani, Reza Semnani |
| Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 144-157
|
| Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Interkulturelles Marketing | Cross-cultural marketing | Mittlerer Osten | Middle East |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668022