Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Year of publication: |
2019
|
---|---|
Authors: | Mundel, Juan ; Nieves-Pizarro, Yadira |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 2, p. 158-179
|
Subject: | Advertising themes | Argentina | content analysis | Latin America | war | Argentinien | Printwerbung | Print advertising | Werbung | Advertising | Krieg | War | Kriegswirtschaft | War economy |
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