//-->
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika, (2015)
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika, (2016)
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E., (2015)