Advertising in Western Europe : the influence of digital media and sustainability
Isidoro Arroyo-Almaraz and Lilia Ivana Mamic
| Year of publication: |
2017
|
|---|---|
| Authors: | Arroyo-Almaraz, Isidoro ; Mamic, Lilia Ivana |
| Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 99-113
|
| Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Digitale Medien | Digital media | Nachhaltige Entwicklung | Sustainable development | Westeuropa | Western Europe | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668019