Advertising-induced embarrassment
Year of publication: |
2015
|
---|---|
Authors: | Puntoni, Stefano ; Hooge, Ilona E. de ; Verbeke, Willem J. M. I. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 1, p. 71-79
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
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