Advertising-induced embarrassment
Stefano Puntoni; Ilona E. de Hooge; Willem J. M. I. Verbeke
| Year of publication: |
2015
|
|---|---|
| Authors: | Puntoni, Stefano ; Hooge, Ilona E. de ; Verbeke, Willem J. M. I. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 1, p. 71-79
|
| Subject: | Werbung | Advertising | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503334