Advertising, intangible assets, and unpriced entertainment
Year of publication: |
2015
|
---|---|
Authors: | Nakamura, Leonard Isamu |
Published in: |
Intangibles, market failure and innovation performance. - Cham : Springer, ISBN 978-3-319-07532-7. - 2015, p. 11-26
|
Subject: | Werbung | Advertising | Immaterielle Werte | Intangible assets | Freizeitwirtschaft | Leisure industries | Bruttoinlandsprodukt | Gross domestic product | Messung | Measurement | USA | United States |
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