Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
Year of publication: |
2003
|
---|---|
Authors: | Andras, Trina Larsen ; Srinivasan, Srini S. |
Published in: |
International Journal of Business and Economics. - College of Business, ISSN 1607-0704. - Vol. 2.2003, 2, p. 167-176
|
Publisher: |
College of Business |
Subject: | marketing expenditures | R&D expenditures | firm's performance |
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