Advertising intensity, investor recognition, and implied cost of capital
Year of publication: |
2012
|
---|---|
Authors: | Huang, Yuan ; Wei, Steven |
Published in: |
Review of Quantitative Finance and Accounting. - Springer. - Vol. 38.2012, 3, p. 275-298
|
Publisher: |
Springer |
Subject: | Advertising | Investor recognition | Implied cost of capital |
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