Advertising, Learning, and Consumer Choice in Experience Good Markets : An Empirical Examination
Year of publication: |
2003
|
---|---|
Authors: | Ackerberg, Daniel A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Lernprozess | Learning process | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Ostasien | East Asia | Markenimage | Brand image |
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