Advertising management and the business publishing industry : marketing notes and cases
Albert N. Greco
| Year of publication: |
c1991
|
|---|---|
| Authors: | Greco, Albert N. |
| Publisher: |
New York : New York University Press |
| Subject: | Werbung | Advertising | B-to-B-Marketing | Business-to-business marketing | Verlagswesen | Publishing industry |
| Extent: | xii, 301 p 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 263-289) and index |
| ISBN: | 0-8147-3040-X ; 0-8147-3041-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000327989