Advertising : mass communication in marketing
Year of publication: |
1964 ; 2. ed
|
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Authors: | Kirkpatrick, Charles Atkinson |
Publisher: |
New York [usw] : Houghton Mifflin Co. |
Subject: | Werbung | Werbungsbetrieb | Werbungsmittel | Werbungsorganisationen | Vereinigte Staaten | Advertising | Online-Marketing | Internet marketing | Mediensektor | Media industries | Marketingmanagement | Marketing management | Fernsehen | Television |
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