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Origin and early development of outdoor advertising in the United States
Hendon, Donald W., (1986)
The information processing of pictures in print advertisements
Edell, Julie A., (1982)
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich, (1987)
Advertising Media and markets
Duffy, Ben, (1939)