Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan.
Year of publication: |
2009-12-29
|
---|---|
Authors: | Zain, Ul Abideen ; Farooq, Waqas |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Advertising | Cognitive Processing | Communication | Pakistan | Children |
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