Advertising, new product profit expectations, and the firm's R&D investment decisions
Year of publication: |
1988
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Authors: | Hula, David G. |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 20.1988, 1, p. 125-142
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Subject: | Industrieforschung | Industrial research | Werbung | Advertising | Innovation | Theorie | Theory |
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