Advertising on mobile apps versus the mobile web : which delivers better advertisement recognition and willingness to buy?
Sungjun (Steven) Park, Byungho Park
| Year of publication: |
2020
|
|---|---|
| Authors: | Park, Sungjun ; Park, Byungho |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 4, p. 381-393
|
| Subject: | Werbung | Advertising | Anwendungssoftware | Application software | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2019-044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495781