Advertising on the internet : perceptions of advertising agencies and marketing managers
Year of publication: |
2011
|
---|---|
Authors: | Drossos, Dimitris A. ; Fouskas, Konstantinos G. ; Kokkinaki, Flora ; Papakyriakopoulos, Dimitrios |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 3, p. 244-264
|
Subject: | Online-Marketing | Internet marketing | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Meinung | Opinion | Werbewirtschaft | Advertising industry | Griechenland | Greece |
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