Advertising persuasion in China : using Mandarin or Cantonese?
Year of publication: |
2013
|
---|---|
Authors: | Liu, ShiXiong ; Wen, Xiaoshan ; Wei, Lina ; Zhao, Weihong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2383-2389
|
Subject: | Accent | Advertising persuasion | Advertising appeal | Product involvement | Werbung | Advertising | China | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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