Advertising persuasion in dual markets
| Year of publication: |
2020
|
|---|---|
| Authors: | Vakratsas, Demetrios ; Keswani, Aneel ; Stolin, David |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 42.2020, 1 (27.08.), p. 239-245
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3229 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407506