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Advertising planning : mathema...
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Advertising planning : mathematical models in advertising media planning
Dennis H. Gensch
Year of publication:
1973
Authors:
Gensch, Dennis Howard
Publisher:
Amsterdam [u.a.] : Elsevier
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Extent:
IX, 176 S. : graph. Darst.
Type of publication:
Book / Working Paper
Language:
English
Source:
USB Köln Online Catalogue BWL
Persistent link: https://www.econbiz.de/10004017530
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