Advertising Pricing Models in Media Markets: Lump-Sum versus Per-Consumer Charges
Year of publication: |
2012-05
|
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Authors: | Dietl, Helmut ; Lang, Markus ; Lin, Panlang |
Institutions: | Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät |
Subject: | Advertising | media platform | two-sided market | lump-sum charge | per-consumer charge | asymmetric competition |
Extent: | application/pdf |
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Series: | Working Papers. - ISSN 1660-1157. |
Type of publication: | Book / Working Paper |
Notes: | Number 0157 27 pages |
Classification: | D40 - Market Structure and Pricing. General ; L10 - Market Structure, Firm Strategy, and Market Performance. General |
Source: |
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Advertising pricing models in media markets: Lump-sum versus per-consumer charges
Dietl, Helmut, (2013)
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Advertising pricing models in media markets : lump-sum versus per-consumer charges
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