ADVERTISING, PRODUCT DIFFERENTIATION, AND THE DEMAND PULL HYPOTHESIS IN THE FOOD MANUFACTURING AND RETAIL INDUSTRIES
| Year of publication: |
1981
|
|---|---|
| Authors: | Mather, Loys L. ; Davis, Joe T. ; Reese, M.A. |
| Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 12.1981, 1
|
| Publisher: |
Food Distribution Research Society - FDRS |
| Subject: | Marketing |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005454290