Advertising, promotion, and the competitive advantage of interwar British department stores
Year of publication: |
2010
|
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Authors: | Scott, Peter ; Walker, James |
Published in: |
The economic history review : a journal of economic and social history. - Oxford : Wiley-Blackwell, ISSN 0013-0117, ZDB-ID 1801-6. - Vol. 63.2010, 4, p. 1105-1128
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Subject: | Warenhaus | Department store | Wettbewerbsstrategie | Competitive strategy | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Großbritannien | United Kingdom | 1920-1939 |
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