Advertising, Promotional Campaigns and Private Labels
| Year of publication: |
2009
|
|---|---|
| Authors: | Ezrachi, Ariel ; Reynolds, Jonathan |
| Publisher: |
Oxford University Press |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Ezrachi, Ariel and Reynolds, Jonathan (2009) Advertising, Promotional Campaigns and Private Labels. In: Ezrachi, Ariel and Bernitz, Ulf, (eds.) Private Labels, Brands, and Competition Policy. Oxford University Press, Oxford, pp. 259-282. ISBN 978-0199559374 |
| Source: | BASE |
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