Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory
Year of publication: |
2012
|
---|---|
Authors: | Tsui, Hsiao-Chien |
Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 33.2012, 6, p. 1193-1203
|
Publisher: |
Elsevier |
Subject: | Advertising effect | Quality | Willingness-to-pay | Contingent valuation method |
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