Advertising regulations in pharmaceutical markets: Product versus enlightenment
Year of publication: |
2019
|
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Authors: | Ishida, Junichiro ; Takahara, Tsuyoshi |
Publisher: |
Osaka : Osaka University, Institute of Social and Economic Research (ISER) |
Subject: | DTCA | Advertisement content regulation | Prescription decision |
Series: | ISER Discussion Paper ; 1058 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 166877383X [GVK] hdl:10419/230464 [Handle] |
Classification: | M37 - Advertising ; I11 - Analysis of Health Care Markets ; I18 - Government Policy; Regulation; Public Health |
Source: |
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Advertising regulations in pharmaceutical markets : product versus enlightenment
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