Advertising, Research and Development, and Systematic Risk of the Firm
| Year of publication: |
2007
|
|---|---|
| Authors: | Mcalister, Leigh ; Srinivasan, Raji ; Kim, Minchung |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 1, p. 35-48
|