Advertising Role of Recommender Systems in Electronic Marketplaces : A Boon or a Bane for Competing Sellers?
Year of publication: |
2016
|
---|---|
Authors: | li, lusi |
Other Persons: | Chen, Jianqing (contributor) ; Raghunathan, Srinivasan (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Personalisierung | Personalization | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 6, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2835349 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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