Advertising's new medium : human experience
Year of publication: |
2013
|
---|---|
Authors: | Rayport, Jeffrey F. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 3, p. 77-84
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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