Advertising, sales promotion, and public relations : organizational alternatives ; a survey
Year of publication: |
1968
|
---|---|
Authors: | Hurwood, David L. ; Bailey, Earl L. |
Publisher: |
New York/N.Y. |
Subject: | Werbung | Absatzpolitik | Vereinigte Staaten | Meinungspflege | Öffentlichkeitsarbeit | Public relations | Verkaufsförderung | Sales promotion | Advertising |
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