Advertising & sales promotion
Ken Kaser
| Alternative title: | Advertising and sales promotion |
|---|---|
| Year of publication: |
2013
|
| Authors: | Kaser, Kenneth |
| Publisher: |
Mason, OH : South-Western |
| Subject: | Marketing | Sales-promotion | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 461 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-111-57323-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009599314