Advertising, sales response functions
Year of publication: |
1975
|
---|---|
Authors: | Rao, Ambar G. ; Miller, Peter B. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 15.1975, 2, p. 7-15
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
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