Advertising self-regulation : clearance processes, effectiveness and future research agenda
Xuemei Bian; Philip Kitchen; Maria Teresa Cuomo
| Year of publication: |
2011
|
|---|---|
| Authors: | Bian, Xuemei ; Kitchen, Philip ; Cuomo, Maria Teresa |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 4, p. 393-414
|
| Subject: | Werbewirtschaft | Advertising industry | Verantwortung | Responsibility | Werbewirkung | Advertising effects | Wirtschaftsethik | Economic ethics | USA | United States | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009485833