Advertising spillovers and market structure
Year of publication: |
2014
|
---|---|
Authors: | Ben Elhadj, Nada ; Lahmandi-Ayed, Rim ; Laussel, Didier |
Published in: |
Recherches économiques de Louvain. - Bruxelles : De Boeck, ISSN 0770-4518, ZDB-ID 281002-5. - Vol. 80.2014, 3, p. 51-98
|
Subject: | Advertising spillovers | Quantity competition | Agency cost | Theorie | Theory | Spillover-Effekt | Spillover effect | Werbung | Advertising | Marktstruktur | Market structure | Wettbewerb | Competition | Duopol | Duopoly | Oligopol | Oligopoly |
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