Advertising standardisation in India: US multinational experience
| Year of publication: |
2002
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|---|---|
| Authors: | Chandra, Aruna ; Griffith, David A. ; Ryans Jr, John K. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 21.2002, 1, p. 47-66
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