Advertising strategy
Year of publication: |
2001
|
---|---|
Authors: | Sternthal, Brian |
Published in: |
Kellogg on marketing. - New York : J. Wiley & Sons, ISBN 0-471-35399-X. - 2001, p. 215-246
|
Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Theorie | Theory |
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