Advertising, sunk costs, and barriers to entry
Year of publication: |
1986
|
---|---|
Authors: | Kessides, Ioannis Nicolaos |
Published in: |
The review of economics and statistics. - Cambridge, Mass. : MIT Press, ISSN 0034-6535, ZDB-ID 207962-8. - Vol. 68.1986, 1, p. 84-95
|
Subject: | Markteintritt | Market entry | Werbung | Advertising |
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