Advertising Thresholds and Wearout
Year of publication: |
1978
|
---|---|
Authors: | Corkindale, David ; Newall, John |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 12.1978, 5, p. 329-378
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising effectiveness | Advertising | Management culture | Marketing | Promotion |
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