Advertising to Manage Profit Risk.
Year of publication: |
1976
|
---|---|
Authors: | Schramm, Richard ; Sherman, Roger |
Published in: |
Journal of Industrial Economics. - Wiley Blackwell. - Vol. 24.1976, 4, p. 295-311
|
Publisher: |
Wiley Blackwell |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Advertising to manage profit risk
Schramm, Richard, (1976)
-
Profit risk management and the theory of the firm
Schramm, Richard, (1974)
-
A rationale for administered pricing
Schramm, Richard, (1977)
- More ...